This is from their website:
What is Vote Cruelty Free?
Vote Cruelty Free is a new non-partisan, coalition of non-governmental organisations working together to ensure the political process reflects public concern for animal protection.
Its members are the BUAV, Compassion in World Farming, International Fund for Animal Welfare (IFAW), League Against Cruel Sports and Respect for Animals. Vote Cruelty Free covers a broad range of animal welfare issues including wild and marine animals, animal experimentation, cruel sports, the fur trade and farming.
Vote Cruelty Free believes that bringing the animal protection movement together and working directly with candidates and elected officials is an effective way to achieve positive change for animals in the political arena.